Start by visiting google.com/business and claiming or creating your listing. Log in with a business email. Accuracy matters: your business name should match exactly what’s on your signage and documents — avoid stuffing it with keywords.
Choose "Chiropractor" as your primary category, then add any specialties like "Sports Chiropractor" or "Pediatric Chiropractor" as secondary categories. Add your clinic’s physical address (no P.O. Boxes), a working phone number, website link, and business hours.
Upload a wide range of high-quality photos — exterior shots, lobby, treatment areas, staff headshots, and a friendly patient photo (with permission). Add a description that includes services and location (e.g., “family chiropractic care in Fort Mill, SC”).
Post weekly using the "Posts" section — share special offers, wellness tips, success stories, or clinic updates. This keeps your listing fresh and active in Google's eyes.
Need help? Email support@cyberadjustment.com and we’ll guide you through optimizing your profile.
Your homepage should immediately tell visitors who you help and how. Example: “Helping Fort Mill Families Heal Naturally.” Add a professional headshot and include a video welcome message for personal connection.
Embed an easy-to-use booking tool like JaneApp, ChiroTouch, or Calendly. Make sure your site works well on mobile — run it through Google's Mobile-Friendly Test.
Create individual service pages: pediatric, prenatal, sports, etc. Each should have a brief description, benefits, and photos. Use a consistent CTA: "Schedule your first visit today." Add testimonials with names and locations (with permission).
Track performance by installing Google Analytics and Hotjar to see where users click or drop off. This helps you adjust layout and copy to boost conversion.
Need help setting it up? Let us walk you through the tools — just ask.
Write blog posts that answer common questions: “Is chiropractic safe for babies?”, “Do I need to see a chiropractor if I’m not in pain?” Keep them 500–800 words with a CTA linking to your booking page.
Repurpose that blog into a Facebook post, a 60-second Instagram Reel, or a short email to your list. Use Canva for visual design and batch content creation monthly.
Record videos using the Hook → Tip → CTA method. Example: "Here’s why sitting all day could be hurting your back... Here’s one quick stretch... Book your consult now." Share across all platforms.
Pick just two platforms: Facebook and Instagram. Stick to a simple schedule: Monday = Motivation Quote, Wednesday = Wellness Tip, Friday = Patient Story or Clinic Life.
Use Canva templates to stay consistent. Use stories to show daily clinic moments, ask polls, or share reviews. Tag your location and use 5–10 local or niche hashtags.
Schedule all posts in advance using Meta’s Creator Studio to avoid burnout. Go live at least once a month with a Q&A or mini talk.
Make it a habit to ask satisfied patients in person, right after care. "Would you mind sharing your experience?" Use QR codes at the front desk linking directly to your Google review page.
Tools like NiceJob or BirdEye can automate review requests via text or email. Highlight 5-star reviews weekly on social and embed them on your site.
Set up a referral program: "Refer a friend, get a $25 credit or gift." Promote this in emails, signage, and at check-out.
Claim and verify listings on major platforms: Google, Bing, Yelp, Apple Maps, Healthgrades, Yext. Ensure Name, Address, Phone (NAP) is consistent across all of them.
Sprinkle local keywords across your site: city, neighborhood, ZIP code. Example: "Prenatal chiropractic care in Fort Mill, SC." Add schema markup for local business (your web developer can help).
Embed your Google Map on the contact page. Post weekly on your Google Business Profile to keep it active in local rankings.
Use intake forms and in-clinic signs to collect email and phone info with consent. Segment new patients from current ones.
Set up a welcome email sequence (3 emails over 7 days): introduce yourself, share patient success story, and invite to refer a friend.
Send a weekly health tip or short video. Monthly emails can highlight new services, events, or spotlights. Use tools like Mailchimp or GoHighLevel to automate.
SMS reminders can cut no-shows. Keep messages short: "Hi [Name], just a reminder about your visit tomorrow at 3 PM. Reply YES to confirm."
I’ll audit your GMB, website, content, and rankings — 100% free.
👉 Schedule your free audit here
You adjust spines. I adjust strategies. Let’s get your practice the patients it deserves.
— Amin SaidFounder, Cyber AdjustmentHelping chiropractors grow — one click and one crack at a time.
